登陆注册
3555900000004

第4章 尖端品牌(3)

Orders began to sky-rocket and in 1923 they opened a second workshop in the familys home town Faverges, France, located in the picturesque Haute Savoie Region at the foot of the Mont Blanc Mountain in the French Alps, recruiting only the best and the brightest craftsmen from 17 different trades. S.T. Dupont products continue to be hand-crafted in this very same place today.

In 1929, they joined Louis Cartier in New York to introduce their specially designed trunks and luxury travel cases at the Cartier Boutique on Fifth Avenue (on the first floor). Their products were met with instant success.

Over the years, the name Dupont became a worldwide Reference as a Malletier in luxury travel cases. After the 1929 stock market crash, the brothers continued their rise to success by offering products that were so luxurious that only those who were spared the crisis could afford to buy.

Lucien Duponts motto was: Make it more beautiful. Make it expensive. Make it innovative.

The Tissot Dupont brothers were looking for a “master plater” (“plaqueur” in French) expert in pure gold plating but a misprint changed the advertisement to “master lacquerer” (“laqueur”). As it turned out, this proved to be a stroke of good fortune, and S. T. Dupont became the owner of secret that is well kept to this day: Chinese lacquer on metal.

The first master lacquerer was an extraordinary character of Russian origin, Novossiltzeff, who had trained in the workshop of Jean Dunand, where the lacquer screens for the transatlantic liner, the Normandie, were made.

He stirred the lacquer for five days straight and worked at night protecting the procedure from the dust in a tent of damp rags.

Fortunately, his successors managed to transform these empirical methods into authentic and totally unique expertise.

Given the scarcity of raw materials and customers at the beginning of World War II, André Dupont had the idea of using the lighter that was in the travel case of the Maharajah of Patiala. The leather-goods maker applied his gold-smith expertise and in 1941 invented the first pocket petrol lighter.

In 1952 the patented, adjustable gas lighter was a spectacular success. The Ligne 1 model, with one thousand and one variations since its creation is still a best seller.

In the 1960s the lighter is a symbol of status and good taste, originating in a seductive gesture, a gift marking the entry into adulthood. Owning a “Dupont” was no innocent affair.

In the semi-darkness of the discotheques, it was recognizable from the noise it made, the famous metallic “cling”, a unique sound, a sign of recognition among the elite and the initiated.

The Brand took its place among the great names of the French luxury market and the lighter became its icon.

In 1947, French President Vincent Auriol offered Princess Elisabeth a luxury travel case with a blue leather exterior, a champagne leather interior and blue Chinese lacquer accessories as a wedding gift for her marriage with Prince Philip. All of the lacquer accessories were treated three times to find the perfect color. The elder André Tissot Dupont spent months overseeing the work that went into crafting this sublime masterpiece. On the very evening when he finally approved the color and returned home, once he was seated in his armchair, took his newspaper and turned to his wife, “Weve finally finished the Princesss travel case.” he said, and then remained silent. A few minutes later, she discovered that he had passed away.

In 1953, André Dupont created his first ladies handbag, the “Riviera” as a limited edition, using exotic leathers to complete his range of special orders. Audrey Hepburn became one of his first clients. The inside was made of the softest cotton adorned with the famous Double D, symbolizing Lucien and André Tissot Dupont.

In 1973, the brand innovated by the first luxury jewelry pen, a ballpoint pen in solid silver with a very refined line, the Classique. It was a ballpoint, because it was new and the “in-thing”. The launch at Maxims was a truly Parisian event. Next came watches, a return to fine leather goods and mens accessories: cufflinks, belts, tie bars, etc. In 1996 the writing instrument family was expanded with the “Olympio ” range which today is available in four sizes spanning from mini to XL.

In the 21st century, the style is more asserted, and the brand is innovating while remaining faithful to its vocation as a brand of luxury and exceptional items. S. T. Dupont revisits its values and its graphic language and acquires its true dimension as a global luxury brand for men. It is capitalizing on its origins to innovate and offer emblematic creations of the same caliber of those of its past.

Drawing inspiration from the exclusive crossed grain leather created in the 1930s for its sumptuous travel cases, the Brand launched a line of timeless leather goods : Contraste. The following year S. T. Dupont reinterprets the ancient travel cases in a contemporary way with the DJ Case and later on the Vice Case, ultimate symbol of refinement and expertise. In the same spirit of heritage revisited, the Windsor lighter, created especially for the Duke of Windsor back in 1952, was reedited in 2006.

S. T. Dupont continues in its stride and capitalizes on its emblematic pattern, the Diamond Head. S.T. Dupont makes this decor the theme of 2005 and applies it to the very first luxury USB key, an innovative marriage between technology and glamour.

2012: A proud anniversary. This year S. T. Dupont is celebrating 140 exceptional years serving the great and the grand, an event which will combine the present with the best of the past.

同类推荐
  • 英语短语动词精选

    英语短语动词精选

    学好了英语短语动词,也就学好了英语,《英语短语动词精选》精选1194个英语短语动词词条,较之其他英语短语动词书,本书独特的地方在于给每个词条标注了”不及物”或“及物”,对于用作及物动词的短语,又进一步标注了”不可分”,”可分”和”必分”三种情况,使得这本书具有了更大的学习价值。本书由李道庸编著。
  • 一本书读懂消失的文明

    一本书读懂消失的文明

    《一本书读懂消失的文明(英汉对照)》主要内容包括世界上已经消失的14大古代文明,它们是古希腊文明、古罗马文明、古埃及文明、古巴比伦明、古印度文明、奥尔梅克文明、印加文明、玛雅文明、阿兹特克文明、吴哥文明、波斯波利斯文明、蒲甘文明、楼兰古国文明。曾经的它们抑或奇特璀璨,抑或神奇飘渺,抑或深蕴着乡土文化,抑或笼罩着城市风采,这些早已逝去的文明却留下了醉人的印记,带领着我们走进古老神秘的文明探索之旅。
  • 世界上最美的情诗

    世界上最美的情诗

    《世界上最美的情诗》从诗歌宝库中精选了百余篇具有代表性的篇章,所选篇目皆出自于名家之手,它们语言优美,意境深邃,篇篇可谓人类文明的共同财富。同时在本书内容的选择上也力求广泛,它们或讴歌大自然,或吟咏爱情,或感叹人生,可谓包罗人生的方方面面。
  • Sense and sensibility(理智与情感)(英文版)

    Sense and sensibility(理智与情感)(英文版)

    小说的情节围绕着两位女主人公的择偶活动展开,着力揭示出当时英国社会潮流中,以婚配作为女子寻求经济保障、提高社会地位的恶习,重门第而不顾女子感情和做人权利的丑陋时尚。小说中的女主角均追求与男子思想感情的平等交流与沟通,要求社会地位上的平等权利,坚持独立观察、分析和选择男子的自由。在当时的英国,这几乎无异于反抗的呐喊。
  • 从零开始学英语:速成英语发音王

    从零开始学英语:速成英语发音王

    《贝斯特英语·从零开始学英语:速成英语发音王》是一本由基础音标学起的初级英语口语书,供未接触过英语或学过英语而荒废了多年的人使用。从成人学英语的实际出发,语言深入浅出,内容简单、实用。 教材部分融视、听、说为一体。本书包含5大学习阶段(第一部分整装待发:零起点学发音;第二部分大步前进:掌握发音奥妙;第三部分初有成效:速学高频句型;第四部分大有收获:快知天下;第五部分 脱口而出:交流无障碍。)
热门推荐
  • 重生八零管家媳

    重生八零管家媳

    新书《九零福妻好难追》已上传,望大家支持!------------------------------------------------------蓁蓁穿越重生到华夏,父母双亡,还要接收一个拖油瓶弟弟加两个邻家小毛头。唉,这男人怎么回事儿,我管你弟弟妹妹,可没说管你呀,你快走开秦磊:“两个小的你管的很好,以后我你也归你管”蓁蓁“what?”秦磊“做生意,挣了钱都归你管。”多年后,首富秦总裁在媒体上一脸幸福的说:“我是最穷的人,我家房子车子票子,都归我太太管,当然我也归我太太管”书群号:417886197
  • 试飞英雄

    试飞英雄

    人类航空史过去了100多年,然而,今天我们在科研试飞中遇到的困难和风险一点都不比100多年前少。试飞员就如同驯服烈马的驯马员,他们面对的通常是一架对其习性尚无所知的全新战机,而他们的工作,就是在实际驾驶中探索战机的品质和性能,敏锐地感知其机动能力和驾驶感,熟悉其武器系统和操控环节,然后帮助设计者和工程师完成对战机的改进、调试直至最后定型。中国试飞研究院总工程师周自全说过这样一句话:好飞机是飞出来的,是试飞出来的。
  • 萌宠千金:BOSS求宠爱

    萌宠千金:BOSS求宠爱

    他霸道,冷酷,对她采取独裁政策;可是他不一样,他却依旧温柔,热情,对她百般呵护,当她是温室中的花朵,丝毫不在意她曾经伤害过他……他看着他们相挽的手,说:“夏美景,良辰若离了美景,终究不算是良辰……”夏美景却只能淡淡一笑,“谢良辰,爱情不能用来交易,我夏美景并不是非你不可。”“夏美景,屌丝和炮灰都能逆袭,我谢良辰誓要逆袭!这辈子要定你!”为了重新追回爱妻,总裁也能做屌丝,且看大BOSS如何巧计掠夺美人心。
  • 王爷狠狂野

    王爷狠狂野

    她媚眼如丝隐匿眸底的狡黠,香肩半裸如诱人的妖精。男子闪烁着邪魅精光地狭眸微眯“王妃,记得,动作不能慢到让本王自行解开穴道,应该速战速决!”……为救身患异病的母亲,她毅然穿越到陌生王朝,寻找四个身怀灵石的男子,帮他们完成愿望,不曾想,却展开各异缠绵的恋【本文一对一】
  • 追妻无门:女boss不好惹

    追妻无门:女boss不好惹

    青涩蜕变,如今她是能独当一面的女boss,爱了冷泽聿七年,也同样花了七年时间去忘记他。以为是陌路,他突然向他表白,扬言要娶她,她只当他是脑子抽风,他的殷勤她也全都无视。他帮她查她父母的死因,赶走身边情敌,解释当初拒绝她的告别,和故意对她冷漠都是无奈之举。突然爆出她父母的死居然和冷家有丝毫联系,还莫名跳出个公爵未婚夫,扬言要与她履行婚约。峰回路转,破镜还能重圆吗? PS:我又开新文了,每逢假期必书荒,新文《有你的世界遇到爱》,喜欢我的文的朋友可以来看看,这是重生类现言,对这个题材感兴趣的一定要收藏起来。
  • 九功舞之姑洗徵舞

    九功舞之姑洗徵舞

    超人气的大型网络小说。热血江湖,悬念宫廷,歌未停,舞不休。紧继由华人世界武侠宗师。温瑞安,新生代武侠大师小椴,热情推荐的《香初上舞》之后,新生代武侠人气天后藤萍再掀高潮,大型系列经典“九功舞”华丽出击!四年前,是突然了悟了自己必须对她的亏欠,所以才不得不放她离开自己的身边。为什么还要来呢?难道她以为这样痛苦,他真的可以一而再的承受一遍又一遍?若有若无的情愫让见面变作名琴续弦,于是不知不觉中他已把一颗心分成两半,一半给了大宋,一半牵挂在她的身上;于是她跟他许下不许白头的誓言,等着国泰民安的一日,花轿迎娶双溪边。然而造化弄人,是不是真的可以等到,两个人都希望看见的这一日?是不是真的可以遨游,飞天?
  • 上古卷轴V:天际图书馆(卷三奥术)

    上古卷轴V:天际图书馆(卷三奥术)

    凡界辟立于混沌之中,通晓古道者皆知精魂世界之存在,而无知者皆不可见。在此:可饱览奥术世界之魔力无边;可探知泰姆瑞尔大陆宗教信仰之本源;可一窥创世诸神之真容;可凝视“古道”,寻思“实”与“虚”、秩序与混沌;可探寻黑白灵魂的本质与界限;可聆听大贤者的谆谆教诲,也可笑看疯神的恶搞;可赞叹伊德拉用身体创造了世界和众生,让凡界之人感到光荣,充满希望。
  • 县委书记的好榜样焦裕禄

    县委书记的好榜样焦裕禄

    本书介绍了革命烈士焦裕禄的生平,内容包括:苦大仇深渴望翻身、走上革命道路、随军南下开辟新区、工业战线上的红旗手、战自然锁风沙、统一县委领导班子思想等。
  • 我靠充钱当武帝

    我靠充钱当武帝

    莫名其妙穿越到了玄幻世界,林一发现自己身上多了一个极其凶残的外挂——充钱系统!修炼进度太慢?充钱!充钱就能让你一天直升999级!功法不够给力?充钱!充钱就能给你打爆一切的顶级功法!武器威力太小?简单,充钱!屠龙宝刀,充钱就送!“没有什么是充钱解决不了的,如果有,那就再充十倍!”林一如是道。
  • 我真不想高调啊

    我真不想高调啊

    记者:“林少爷,你斥巨资买下了世界最顶级的娱乐公司,现在无论是高贵的国民女神,还是曾经对你不屑一顾的天之骄女全都成了你的员工,你能告诉我们,你为什么要这么高调么?”林枫摊摊手:“我真的不想高调,但奈何实力不允许!”那一年,高二辍学的林枫穷困潦倒,生活在社会的最底层,受尽了羞辱。女友的背叛,让他心痛欲裂,万念俱灰。但在一场车祸之后,林枫的生活从此发生了翻天覆地的变化。(简介无力,请看正文!)