In 2011， POLICE relaunches blue mirror lenses， the myth that started in the 80s and that is now backing with an even more distinctive appeal. The typical underground style of POLICE is combined with the vintage feel of aviators， always in the name of blue. A flashback from the past and the rediscovery of a great success， blue lenses on acetate and metal frames are back with a look that is more rebellious and rock than ever. POLICE revives the myth of blue lenses which made it famous worldwide over the years， thus creates a myth， a myth on the road， a timeless myth and an endless myth. All the brands distinguishing features are conveyed by the striking images of the new campaign： rock becomes a life style； the atmosphere is energetic， rebellious and sexy for strong and magnetic personalities.
yuppy [‘jpi] n. 雅皮士
reconcilability [reknsailbilti] n. 一致，可调和性
glamorous [ɡlmrs] adj. 迷人的，富有魅力的
flashback [‘flbk] n. 倒叙
20世纪80年代，是一个重要时期，标志着太阳镜从简单配饰发展为潮流配饰。设计师利用讯号、姓名首字母和签名强化品牌标志。最后，太阳镜成为冷酷之美的代表让顾客有突显个人风格的欲望，表现出真正的自我。这是雅皮士、女行政人员注重健康和个人形象的年代。这是优皮、女经理人穿着西服套装的年代，是注重健康和个人形象的年代。Police品牌在此环境中诞生。
Police的品牌名称是备受赞赏、独特和自我彰显的表示。这种情感表达和品牌文化在当时成为倍受追捧的一种风格不可避免地引领着潮流趋向。
经过多年的努力，Police已确立了其品牌的卓越位置，现下的目标是通过香水、珠宝，甚至腕表等一系列带有设计师签名的产品进一步扩展品牌，从而建立一套更多元化的生活格调。因此，在1997年推出了第一套Police香水产品。
2003年Police以独特设计和当代创新的手表款式，再次展示其时尚街头的天职及无限的创造力。并证实了它的使命：为那些选择police手表的人营造与时尚、独特、与众不同的个性表达相应的都市生活风。
2007年，Police把独特的时尚延续到皮具用品，将其打造成为摇滚巨星的必备元素。Police皮具把品牌的邋遢摇滚风格重新展现。通过质朴的材料和设计，以夸张和自信演绎都市摇滚的嘶吼。Police生活方式是喧嚣、快捷和野性的。它不断带出前所未见的惊喜。每件配饰在为生活带来条理之余，仍能散发出型格魅力。
2011年，Police再次推出蓝色镜面镜片，八十年代第一次推出时曾经风靡一时成为传奇，如今再次呈现更具独特魅力。Police经典的地下风格与复古风情在水滴款型上完美结合，全部笼罩在蓝色标志下。重现辉煌的过去，蓝色镜片与醋酸脂和金属框架相结合呈现前所未有的更具叛逆与摇滚风格的形象。Police重现过去在全球推出的传奇蓝色镜片，创造出一种路上的传奇，一种永恒的传奇，一种永无止境的传奇。品牌的特性都展现在给人强力冲击感的最新宣传形象中：摇滚成为一种生活方式，一种充满活力、叛逆、性感的气氛，个性强烈并具魅力。
7.（意大利）范思哲 Versace
品牌名片
品类：时装、皮具、化妆品
标志风格：时尚、魅力、性感
创始人：詹尼·范思哲（Gianni Versace）
诞生地：意大利
诞生时间：1978年
范思哲的品牌标志采用神话中蛇妖美杜莎的造型作为精神象征所在，汲取古希腊、埃及、印度等国家的瑰丽文化打造而成。美杜莎代表着致命的吸引力，它象征着范思哲不仅有着超脱歌剧式的华丽，还因极强的先锋潮流艺术特征受到世人的追捧。
品牌阅读
The Versace myth is what makes the Versace name world famous. It is centered on the idea of a world of fashion， glamour and sexiness. The myth dates back to 1978， when the brand was created by the founder， Gianni Versace. Gianni Versace became world famous as an innovative fashion designer. Gianni Versace was essentially the architect of modern fashions place in popular culture. He redefined what a fashion house was by combining fashion with rocknroll， art， celebrity， theatre and ballet.
At the age of 25 Gianni Versace moved to Milan. He designed his first collections for Callaghan， Genny and Complice.
In 1979， Gianni Versace collaborates with Richard Avedon for his first fashion photography campaign. This was the beginning of many Versace campaigns by Avedon.
In 1982， Versaces Oroton - a metal chainmail invented by Versace - was launched in his collection presented at the Paris Opera. Gianni Versace began an ongoing collaboration with La Scala Theatre， Milan， designing costumes for Josephs Legende (Richard Strauss， directed by Pier Luigi Veronesi). Versaces costumes are featured in stage events worldwide such as： Donizettis Don Pasquale (1984)， Bob Wilsons Salome (1987) and Doktor Faust (1989)， and several Béjart ballets， including Dionysos (1984)， Leda and the Swan (1987)， Malraux ou la Métamorphose des Dieux (1986) and Chaka Zulu (1989).
In 1985， Gianni Versaces first exhibition in the UK was held at the Victoria and Albert Museum. Gianni Versace was awarded the Silver Mask Award for his contribution to theatre. In 1986， the Versace first decade of creativity retrospective exhibition was held at the National Field Museum of Chicago Gianni Versace； Fashion Lens exhibition was held at Musee de la Mode， Paris. The exhibition illustrated Versaces collaborations with international photographers including Avedon， Newton， Weber Penn， and Barbieri. Gianni Versace was awarded “Grande Medaille de Vermeil de la Ville de Paris” by Jacques Chirac. This was the first time the award was given to a designer.
Gianni Versace launched his first couture collection in Paris and opened Atelier Versace. Versaces ‘Dresses for Thought exhibition on the Gianni Versaces 25 years in fashion and theatre was held at the Sforzesco Castle in Milan.
In 1991， The Supermodel phenomenon was born when Gianni Versace sent all the top models down the runway for his Autumn/Winter 1991/1992 collection. In 1992， Gianni Versace designed stage costumes for Elton Johns World Tour and album cover. “Versace Signatures” exhibition was shown at the Fashion Institute of New York. Gianni Versace was awarded the first American fashion Oscar by the CFDA in New York in 1993.
Gianni Versace died on July 15， 1997 in Miami， Florida. His sister， Donatella， who started with the design of accessories and went on to create a childrens line “Young Versace” in 1993 and subsequently “Versus”， a brand aimed at younger fashion enthusiasts， was named Creative Director of the Versace Group.She has successfully taken the DNA of the company and evolved it for the 21st century.
