登陆注册
5449500000021

第21章 Chapter 4 Conspicuous Consumption(1)

In what has been said of the evolution of the vicarious leisure class and its differentiation from the general body of the working classes, reference has been made to a further division of labour, -- that between the different servant classes. One portion of the servant class, chiefly those persons whose occupation is vicarious leisure, come to undertake a new, subsidiary range of duties -- the vicarious consumption of goods.

The most obvious form in which this consumption occurs is seen in the wearing of liveries and the occupation of spacious servants' quarters. Another, scarcely less obtrusive or less effective form of vicarious consumption, and a much more widely prevalent one, is the consumption of food, clothing, dwelling, and furniture by the lady and the rest of the domestic establishment.

But already at a point in economic evolution far antedating the emergence of the lady, specialised consumption of goods as an evidence of pecuniary strength had begun to work out in a more or less elaborate system. The beginning of a differentiation in consumption even antedates the appearance of anything that can fairly be called pecuniary strength. It is traceable back to the initial phase of predatory culture, and there is even a suggestion that an incipient differentiation in this respect lies back of the beginnings of the predatory life. This most primitive differentiation in the consumption of goods is like the later differentiation with which we are all so intimately familiar, in that it is largely of a ceremonial character, but unlike the latter it does not rest on a difference in accumulated wealth.

The utility of consumption as an evidence of wealth is to be classed as a derivative growth. It is an adaption to a new end, by a selective process, of a distinction previously existing and well established in men's habits of thought.

In the earlier phases of the predatory culture the only economic differentiation is a broad distinction between an honourable superior class made up of the able-bodied men on the one side, and a base inferior class of labouring women on the other. According to the ideal scheme of life in force at the time it is the office of the men to consume what the women produce.

Such consumption as falls to the women is merely incidental to their work; it is a means to their continued labour, and not a consumption directed to their own comfort and fulness of life.

Unproductive consumption of goods is honourable, primarily as a mark of prowess and a perquisite of human dignity; secondarily it becomes substantially honourable to itself, especially the consumption of the more desirable things. The consumption of choice articles of food, and frequently also of rare articles of adornment, becomes tabu to the women and children; and if there is a base (servile) class of men, the tabu holds also for them.

With a further advance in culture this tabu may change into simple custom of a more or less rigorous character; but whatever be the theoretical basis of the distinction which is maintained, whether it be a tabu or a larger conventionality, the features of the conventional scheme of consumption do not change easily. When the quasi-peaceable stage of industry is reached, with its fundamental institution of chattel slavery, the general principle, more or less rigorously applied, is that the base, industrious class should consume only what may be necessary to their subsistence. In the nature of things, luxuries and the comforts of life belong to the leisure class. Under the tabu, certain victuals, and more particularly certain beverages, are strictly reserved for the use of the superior class.

The ceremonial differentiation of the dietary is best seen in the use of intoxicating beverages and narcotics. If these articles of consumption are costly, they are felt to be noble and honorific. Therefore the base classes, primarily the women, practice an enforced continence with respect to these stimulants, except in countries where they are obtainable at a very low cost.

From archaic times down through all the length of the patriarchal regime it has been the office of the women to prepare and administer these luxuries, and it has been the perquisite of the men of gentle birth and breeding to consume them. Drunkenness and the other pathological consequences of the free use of stimulants therefore tend in their turn to become honorific, as being a mark, at the second remove, of the superior status of those who are able to afford the indulgence. Infirmities induced by over-indulgence are among some peoples freely recognised as manly attributes. It has even happened that the name for certain diseased conditions of the body arising from such an origin has passed into everyday speech as a synonym for "noble" or "gentle".

It is only at a relatively early stage of culture that the symptoms of expensive vice are conventionally accepted as marks of a superior status, and so tend to become virtues and command the deference of the community; but the reputability that attaches to certain expensive vices long retains so much of its force as to appreciably lesson the disapprobation visited upon the men of the wealthy or noble class for any excessive indulgence. The same invidious distinction adds force to the current disapproval of any indulgence of this kind on the part of women, minors, and inferiors. This invidious traditional distinction has not lost its force even among the more advanced peoples of today. Where the example set by the leisure class retains its imperative force in the regulation of the conventionalities, it is observable that the women still in great measure practise the same traditional continence with regard to stimulants.

同类推荐
  • 华严经疏

    华严经疏

    本书为公版书,为不受著作权法限制的作家、艺术家及其它人士发布的作品,供广大读者阅读交流。汇聚授权电子版权。
  • 御制官箴

    御制官箴

    本书为公版书,为不受著作权法限制的作家、艺术家及其它人士发布的作品,供广大读者阅读交流。汇聚授权电子版权。
  • 炮炙大法

    炮炙大法

    本书为公版书,为不受著作权法限制的作家、艺术家及其它人士发布的作品,供广大读者阅读交流。汇聚授权电子版权。
  • 杜工部草堂诗话

    杜工部草堂诗话

    本书为公版书,为不受著作权法限制的作家、艺术家及其它人士发布的作品,供广大读者阅读交流。汇聚授权电子版权。
  • An Open-Eyed Conspiracy

    An Open-Eyed Conspiracy

    本书为公版书,为不受著作权法限制的作家、艺术家及其它人士发布的作品,供广大读者阅读交流。汇聚授权电子版权。
热门推荐
  • 穿成大佬的黑月光

    穿成大佬的黑月光

    【苏爽/双洁1v1】上一秒还是古代令人闻风丧胆的绝对王者,下一秒就穿到了现代某十八线演员小姑娘身上?重活一次,顺便还附带了通关副本、走上人生巅峰迎娶高富帅的终极任务。楚棠梨:(摆手)要不起,要不起。楚棠梨只好,扮猪吃老虎,左一个渣女右一个渣男。但没想到,自己遇上了更大的麻烦——业界第一总裁,也是个古穿今。【不常规娱乐圈/日更】
  • 异界蛮族之王

    异界蛮族之王

    一个关于英雄联盟世界的故事,一个现代灵魂混在瓦罗兰带着蛮人砍翻一切的故事!PS:纯脑洞作品,非严格背景故事。
  • 秘密背后的秘密

    秘密背后的秘密

    本书是由两本启发世界级畅销书《秘密》的经典《万能金钥:心想事成的24堂课》和《失落的致富法则》组成。如果没有《失落的致富法则》,就不可能有超级畅销书《秘密》的出现!《万能金钥》在《秘密》一书中共被提到19次!本书讲求实务,而非哲理;是一本实战教本,而非理论专著。本书专为迫切需要用钱的人撰写、本书也特别为一些至今仍没有时间、方法或机会去仔细探究形上学,但却希望运用这些研究结果、科学结论作为行动基础的人撰写,他们并不需要亲身参与导出这些结论的过程。
  • 藏东

    藏东

    弃婴被一隐退江湖的老侠客所收养,老侠本无心让孩子步入江湖,奈何仇敌联合杀上门来。孩子无奈踏入江湖。从此快意恩仇路江湖途上行。
  • 世界航空风云(天下龙文百家科普论坛)

    世界航空风云(天下龙文百家科普论坛)

    本书通过深入浅出的叙述方式,佐以图片及相关的诸多航空知识链接,力图还原世界航空发展的简史。以准确的史料、全景式的描绘,向读者生动地讲述了人类在蓝天的召唤下是如何走过从飞天梦想、发明热气球、飞艇直到发明飞机的苦苦探索历程,以及飞机发明百多年以来对人类社会所产生的巨大影响。经典的机型、传奇的飞机设计师、惨烈的空战、甚至飞机制造商间滴血未见却杀气腾腾的商战,都为读者一一呈现在眼前。
  • 追妻无门:女boss不好惹

    追妻无门:女boss不好惹

    青涩蜕变,如今她是能独当一面的女boss,爱了冷泽聿七年,也同样花了七年时间去忘记他。以为是陌路,他突然向他表白,扬言要娶她,她只当他是脑子抽风,他的殷勤她也全都无视。他帮她查她父母的死因,赶走身边情敌,解释当初拒绝她的告别,和故意对她冷漠都是无奈之举。突然爆出她父母的死居然和冷家有丝毫联系,还莫名跳出个公爵未婚夫,扬言要与她履行婚约。峰回路转,破镜还能重圆吗? PS:我又开新文了,每逢假期必书荒,新文《有你的世界遇到爱》,喜欢我的文的朋友可以来看看,这是重生类现言,对这个题材感兴趣的一定要收藏起来。
  • The Maintenance of Free Trade

    The Maintenance of Free Trade

    本书为公版书,为不受著作权法限制的作家、艺术家及其它人士发布的作品,供广大读者阅读交流。汇聚授权电子版权。
  • 这种事不必向老板请示

    这种事不必向老板请示

    优秀的员工,肯定善于处理和老板的关系。优秀的员工懂得“不必请示”的精髓。对于优秀员工来说,“不必请示”是一种理念,一种和老板形成最佳关系的理念。“不必请示”的关键在于员工要积极主动,在于员工要读懂老板,知道怎么管理老板。
  • 盛世暖婚之桐爷追妻记

    盛世暖婚之桐爷追妻记

    颜墨桐,颜氏集团的少东家,长相俊美,带人彬彬有礼,举止得当,就是这样一个完美的男人却有着不完美的缺陷-----双腿残疾,终年坐在轮椅上。黎婉清,颜氏集团的人事部经理黎盛伟的女儿,长相秀丽,拥有着一双勾人心魄的桃花眼,是业内小有名气的心理咨询师。原本身处在两个世界的人,却因为一场交易开始各自人生中第一次相亲。相亲宴上,颜墨桐对自己相亲对象黎婉清的第一印象是:秀色可餐而黎婉清对着自己自己面前坐在轮椅上的男人第一印象是:身残志坚后来的某一天,有很多人是这样问颜墨桐的:“凭颜氏集团的财富他完全可以娶一个比黎婉清不管是身份地位还是样貌以及能力出色百倍的女子做妻子,可为啥却选择娶了黎婉清,这个普通的不能再普通的女人,并且将其视之珍宝,捧在手心上疼爱”。颜墨桐笑道:“我需要的是一个妻子,而不是一个完美无瑕的女人,换句话说,颜墨桐也只是一个普通男人,除了钱多以外,他也有喜怒哀乐,也有一大堆的缺点,生活是平淡无奇的,而能包容并且能让颜墨桐发自肺腑开心的,除了黎婉清,其他任何女人都无法做到这点,又或者说,这个世界上好女人有很多,可是颜墨桐想要的却只有黎婉清一人。”
  • 少年书剑在津门

    少年书剑在津门

    故乡是一部读不厌的书,那页页行行,写着我和俦侣们的青春——它经历的路程,它焕发的风华,它遭受的苦难,它蕴含的情怀……《少年书剑在津门》是一部随笔集,也可看作是作者周汝昌的一部自传集。《少年书剑在津门》分为四大部分:沽水年华、津门忆旧、沽湾琐话及地杰人灵。